Journal of International Business and Management Studies

In today's competitive market climate, access to valuable information and expertise is essential for organizations. Business Intelligence (BI) is an umbrella term that helps managers grasp the business situation with instruments, techniques, and solutions. And BI instruments will support the organization’s requirements for information awareness. Concerning the rising trend in BI research to BI concepts and applications. The purpose of this article is to demonstrate the significance and growing influence of business intelligence. It also reveals when, for the first time, the idea of business intelligence was used and how it developed. In every company, the paper addresses the importance of a business intelligence scheme and its relation to regular performance. Besides, the function and goals of business intelligence systems within an enterprise are highlighted, as well as the need to raise sales and minimize costs to handle the difficulty of the business climate. And to cut IT costs so that the company succeeds in the new aggressive world. The article includes details on the design concepts of a business intelligence system and how it is possible to accomplish such a system.